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Wolfe has three packaging options for controversial title
Some retailers passed on film for word titty
By Susanne Ault -- Video Business, 8/14/2008

Wolfe’s title is available in three different packaging options.

AUG. 14 | Some retailers don’t like a certain colloquialism for the word breast. As a result, Wolfe Video is offering three packaging options for its award-winning Itty Bitty Titty Committee.

Retailers can order the DVD with its original title intact, a tamer version stamped Itty Bitty Ti**y Committee or a version that takes the word out altogether with Itty Bitty Committee. The DVD streets on Sept. 2.

Despite some retailer concerns—two chains that are regular Wolfe customers are passing completely on the film—label president Maria Lynn said the originally titled box is the most popular version. “This title will still do well, but it should have been everywhere,” she said. “All of this over a word that is so innocuous.”

The film, which chronicles a group of women advocating against implants, won the Jury Prize at the 2007 South by Southwest Film Festival and was an official selection at the 2007 Berlin Film Festival.

All Itty Bitty versions are wrapped in the same artwork, prominently featuring two girls kissing.

Lynn said she is perplexed over the attitudes of the chains that won’t take the title, because they’ve long been supporters of the label’s signature lesbian product. These retailers, one book specialist and one rental chain, had no problems ordering Wolfe’s earlier releases When Night is Falling or The Gymnast, among others, featuring similarly provocative art.

It comes down to retailers polarized over the connotations surrounding the word ‘titty,’ said Lynn, noting that as a woman, she personally finds the term more humorous than hateful. She said she hears worse language on popular TV series.

“You have [Saturday Night Live sketch] ‘Dick in a Box’ win an Emmy last year, and the word ‘titty’ is offensive,” said Lynn.

Wolfe’s predicament somewhat resembles First Look Home Entertainment’s recent decision to offer both explicit and safe box art for horror film Day of the Dead. The raunchier packaging art, featuring a zombie throwing up eyeballs, wound up the bestseller.

ITTY BITTY TITTY COMMITTEE

NOMINATED
for GLAAD MEDIA AWARD
1-20-08

By Gregg Kilday

LOS ANGELES (Hollywood Reporter) - Julie Taymor's Beatles-tuned "Across the Universe," the Israeli film "The Bubble," and ABC's "Brothers & Sisters" and "Desperate Housewives" are among the gay-friendly films and TV series nominated for the 19th annual GLAAD Media Awards.

The Gay & Lesbian Alliance Against Defamation announced its lineup of nominees -- recognizing works that reflect the lesbian, gay, bisexual and transgender communities -- during the Sundance Film Festival in Park City, Utah, on Sunday.

The awards will be handed out during a cross-country series of fundraisers at New York's Marriott Marquis on March 17; at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. (April 12); at the Kodak Theatre in Los Angeles (April 26); and at the San Francisco Marriott (May 10).

Heading the list of 25 English-language categories and 15 Spanish-language categories are the nominees for outstanding film in wide release: "Across the Universe," "The Jane Austen Book Club" and "Stardust."

For outstanding film, limited release, the nominees are "The Bubble," "Dirty Laundry," "Itty Bitty Titty Committee," "Nina's Heavenly Delights" and "Whole New Thing."

 

ibot presented by Rentrak Theatrical

by Steve Ramos (October 1, 2007)


An out-of-this-world, two-day gross of $134,938 from two New York locations made Wes Anderson's sibling comedy "The Darjeeling Limited" the top film on the iWBOT and the top two-day debut of 2007. "Darjeeling Limited" was also Fox Searchlight's best exclusive opening since its 2005 Woody Allen release "Melinda and Melinda." Focus Features shattered the NC-17 Rating ceiling with debut earnings of $63,918 at New York's Lincoln Plaza Cinemas for Ang Lee's Shanghai- set drama "Lust, Caution." With debut earnings just behind "Darjeeling Limited," Ang Lee's World War II era spy drama earned the number two spot on the iWBOT, which ranks films by per-screen average. Rounding out the iWBOT Top Five were holdovers "Into the Wild," "Romance & Cigarettes" and new release "Itty Bitty Titty Committee."

More successful was "Itty Bitty Titty Committee," director Jamie Babbit's female ensemble drama for POWER UP and Pocket Releasing. "Itty Bitty Titty Committee" earned $11,505 at the Laemmle's Sunset 5 in Los Angeles. Boosted by weekend-long appearances by Babbit and her cast, "Itty Bitty Titty Committee" reached the number four spot on the iWBOT.

 



 

Wolfe has three packaging options for controversial title
Some retailers passed on film for word titty
By Susanne Ault -- Video Business, 8/14/2008